Archive for February, 2009

Happy Birthday

Wednesday, February 25th, 2009

Today is my 50th birthday. It’s quite a milestone.

There’s another birthday of sorts just around the corner. The World Wide Web will soon turn 3.0 – Happy Birthday!

So, you’re probably wondering what Web 3.0 means to the average user? Well, here’s a short summary of how the web got to be 3.0 and what’s in store for the future.

About three years ago Dale Dougherty created the term Web 2.0 and the idea soon took on a life of its own. At first, it was little more than a concept, a belief that the Internet would resume its prominent position in society and commerce after the dot com bubble burst.

Web 3.0 is defined as the “Semantic Web,” a term coined by Tim Berners-Lee, who invented the (first) World Wide Web. Basically, the Semantic Web is a place where machines can read Web pages like humans read them, a place where search engines and software agents can better stroll throughout the Internet and find what we’re looking for. “It’s a set of standards that turns the Web into one big database,” says Nova Spivack, CEO of Radar Networks, one of the leading voices of this new-age Internet.

Many, however, are skeptical about whether the Semantic Web—or at least, Berners-Lee’s view of it—will actually take hold. They point to other technologies capable of reinventing the online world as we know it, from 3D virtual worlds to Web-connected appliances.

Web 3.0 could mean many things. What I’m hoping for most are applications and tools that make life simpler rather than more complex.

Tim Anderson

Market Research Tool

Thursday, February 19th, 2009

For those of you who are interested in market research, here’s a really cool tool from Google that can tell you how often a word or phrase is searched for in Google. Hint: It’s probably best to start by searching for something that has made the national news lately.

Have fun,

Say Bye-Bye to the Yellow Pages

Tuesday, February 17th, 2009

The Yellow Pages are part of Americana I remember fondly from my youth. And like many of my childhood memories, the Yellow Pages are fading into the sunset.

Why? That’s easy; is there anything in the Yellow Pages that you can’t find faster on your computer or phone? And considering that the Yellow Pages are only printed annually, the information is out of date the day it comes off the press. At least with the Internet, advertisers can change their listing if they move, go out-of business, etc.

So the next time your Yellow Pages rep stops by your business asking you to renew your ad, ask him/her why in your right mind you would want to continue to invest money in a product that is virtually unused.

Take my advice and save your advertising dollars and spend them more wisely. For example, try pay-per-click advertising, one of the fastest growing methods of online advertising. The greatest benefit of pay-per-click advertising is that you can actually track how well your investment is doing. And if you are not happy with the results, you can make changes to your pay-per-click campaign that will improve your results.

7 Effective Ways to Grow Your Business during a Recession

Wednesday, February 4th, 2009

Everyone knows that the economy is bad and that it doesn’t look like a quick rebound is likely anytime soon. We read and hear almost daily about major layoffs, and companies reporting staggering quarterly losses.

At the same time it seems that the Federal government is more interested in helping large companies when it’s small businesses that employ the largest number of people in the U.S. At times running a business today seems more like an episode of “Survivor” than “Who Wants to be a Millionaire.”

So, what can we do during a recession to grow our business?

First, traditional ways of marketing simply don’t work today like they have in the past. For example, advertising in newspapers, on radio and in phone directories has dropped to historic lows. At the same time, online advertising is growing rapidly.

Second, statistics show that the best investment for your marketing and advertising dollars is Internet marketing. Your website offers the most promising way to connect with prospects and gain new customers. In addition, a website can provide ongoing support for existing customers as well. Internet marketing through your website offers your business maximum exposure.

Internet marketing is:

  • Cost effective
  • Targeted
  • Measureable
  • Adds value

Here are some of the best Internet marketing tools you may want to consider for your business:

  • SEO (including pay per click) - By optimizing the content on your website, you can rank higher with all search engines making it easier for prospective customers to find you.
  • Website advertising – By placing and selling ads on your website, you can generate revenue using only your traffic as collateral.
  • Affiliate marketing – You can extend the reach of your website by affiliating with other websites. This is a great way to increase traffic and improve your overall search engine ranking
  • Email marketing – This allows you to send personalized, targeted email messages to prospects and existing customers easily with very little expense.
  • Publishing - By either writing articles on some area of your expertise or by adding articles that others have written to your website, you can enhance your overall content and increase your overall search engine ranking.
  • Blogs – Blogs are a great way to stay connected with customers while passing along helpful information on trends and events in your industry.
  • Weather – Weather is by far one of the most sought after resources on the Internet. By adding an interactive weather component to your website,
    (e.g. you’ll give visitors a reason to return to your site regularly.

You may not have the budget or time to accomplish all of these ideas immediately, so begin by doing something. If you would like additional information on Internet marketing for your business, give me a call and we can discuss your specific needs.

Tim Anderson

Welcome to the new Webaloo Blog

Monday, February 2nd, 2009

During the past year or two blogs have been one of the most often discussed and requested tools here at Webaloo. Like the shoemaker’s children who wear worn-out shoes, we’ve been a little behind the times. But today all of that changes. Welcome to the new Webaloo blog.

What’s all the fuss about blogs? And what exactly is a blog? A blog is a tool used as a diary or collection of thoughts on any topic. Visitors to blogs can either simply read or in some cases leave comments. However you use your blog is only limited by your imagination.

How will we use the new Webaloo blog? Our blog will be used mostly to give our customers a small window into the inner-workings of the Webaloo staff and the projects we work on. In addition, as we come across good information or articles on website design and application development we’ll pass them along to you.

So please come back to our website periodically and check in on us. And if there is a topic that you would like me to address, let me know and I’ll do my best to provide the information that you need.